Cravendale – cats with thumbs

You may well have seen this ad already. My children dragged me onto YouTube to see it, they liked it so much. I do to.

A few things strike me about it.

1. The branding is almost too subtle. The first shots of him holding the milk carton display no branding whatsoever, other than the green stripe around it.

2. It is properly joined up in it’s social media. The Twitter account is well worth a look and it is written (or tweeted) beautifully in character of a slightly sinister cat Bertrum Thumbcat.

3. It is very cleverly built with embedded links into the video. This means that it must be a paid for placement as YouTube don’t allow for link embeds as we have discovered with my son’s social media experimenting.

4. It is ripe for running. By this, I mean that this will be the first of a series of ads to follow in the same storyline, like the Meerkat ones. I’m quite looking  forward to seeing the Thumb Cats slowly taking over the world.

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Kids and social media

I thought I was pretty handy at understanding social media, its uses and its relevance to brands, but compared to my own kids, I officially know nothing.

I was watching my daughter the other day and she was tapping away at her phone. I asked what she was doing and it turned out that she was negotiating via Twitter with the CEO of BooHoo.com to get him to supply her a t-shirt for her to use in another of her projects.

The other project is promoting my son’s music career that he is building slowly via YouTube. Between them, it turns out they have been seeding the links to the videos on Justin Bieber fan sites, Robert Pattinson fan sites. She has also been asking cast members from Coronation Street to retweet the links and stories she has been placing.

It’s this total lack of fear and ability to build connections that makes social media exciting, interesting and relevant to any brand, big or small.

I’m not going on any training courses again, i’m just going to watch the kids.