Okay, cards on the table. Social Media is a waste of money. Wanking in public. Fake engagement. Corporate flim-flam to pretend you understand the wily ways of the youth market and does nothing to drive bottom line profits.
So, there. I’ve said it. It’s out. Now i’ll show you why I think it has some basis in truth.
It’s all to do with the ‘Halo Bitches’ who spoil it for everyone else.
So, why don’t I define what a ‘Halo Bitch’ is?
They are the ones who hang out with your brand in all or any of the social channels. Not because they actually care about your brand, but because they care about being seen hanging out with your brand. They have no intention of purchase, they want to glory in the halo of being seen to be aligned with what you do. They clutter your feeds, with the occasional gracious share amongst their peers to remind others which brands they want to be seen as associated with.
But as the brand owner we have to get over the fact that we have fewer likes and far fewer followers than Peer X or Brand Y, but the ones we do have actually buy from us. They are genuine customers and have a value that is infinitely higher than any Halo Bitch. ever will deliver.
So my challenge is to you to hunt out the Halo’s and kick them out. Give yourself more time to truly engage with those who deserve it and warrant your love and attention.
It’ll save a fortune in the long-run and be fun doing it to. Go on, I dare you.