Cravendale – cats with thumbs

You may well have seen this ad already. My children dragged me onto YouTube to see it, they liked it so much. I do to.

A few things strike me about it.

1. The branding is almost too subtle. The first shots of him holding the milk carton display no branding whatsoever, other than the green stripe around it.

2. It is properly joined up in it’s social media. The Twitter account is well worth a look and it is written (or tweeted) beautifully in character of a slightly sinister cat Bertrum Thumbcat.

3. It is very cleverly built with embedded links into the video. This means that it must be a paid for placement as YouTube don’t allow for link embeds as we have discovered with my son’s social media experimenting.

4. It is ripe for running. By this, I mean that this will be the first of a series of ads to follow in the same storyline, like the Meerkat ones. I’m quite looking  forward to seeing the Thumb Cats slowly taking over the world.

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