A few weeks ago, I wrote about my opportunity to meet Marty Neumeier, well last week, I did as a guest of my friends at Liquid Agency at the Design Council and he was everything he promised and more. I had a good chat with him and he was friendly, insightful and passionate about what he does, which is create differentiated brands.
As you can see, he signed my copy of his new book ‘Meta Skills‘, which I will read and review, but also shared that he thought that his previous book ‘The Designful Company‘ was in his opinion, his best. I have to confess I hadn’t read that, so as you can see, I now have a copy of that too and will read it in due course (as soon as I finish Cloud Atlas by David Mitchell). What was interesting was that he said The Designful Company had been his worst seller because it was targeted so tightly at CEO’s and what they could to in order to transform their companies. There’s a lesson in this in thinking about the audience you address when you are planning your brand.