As background to who I am, I ran a brand consultancy for 22 years and won many awards for my work, but I became disillusioned with the way we had to sell studio time that I didn’t always feel was necessary in order to allow the business to thrive. There was so much focus on creating the logo, we forgot many of the more important things that really mattered to create an actual brand.
If you want to create a brand then you need to follow some basic rules. These are incredibly easy and logical, but over my many years of building brands for others, I’m now able to share all of the secret tools I use to make life much, much easier and create brands without help or support from brand consultants.
This will be a step-by-step guide to the tools and techniques I use to create a brand from scratch. If you want to read some of the background to branding, you can get a copy of the Blaggers Guide to Branding on Amazon here http://geni.us/FtVD
1. Understand who your customer is