I thought I was pretty handy at understanding social media, its uses and its relevance to brands, but compared to my own kids, I officially know nothing.
I was watching my daughter the other day and she was tapping away at her phone. I asked what she was doing and it turned out that she was negotiating via Twitter with the CEO of BooHoo.com to get him to supply her a t-shirt for her to use in another of her projects.
The other project is promoting my son’s music career that he is building slowly via YouTube. Between them, it turns out they have been seeding the links to the videos on Justin Bieber fan sites, Robert Pattinson fan sites. She has also been asking cast members from Coronation Street to retweet the links and stories she has been placing.
It’s this total lack of fear and ability to build connections that makes social media exciting, interesting and relevant to any brand, big or small.
I’m not going on any training courses again, i’m just going to watch the kids.
Johnny Lyle's new brand thinking 
Scary, but so true – watch and learn!