I’ve never voted Tory before, but i’ve only just had a lobotomy

The problem with any political poster is that it’s well and truly open to political graffiti

I really don’t want top get too political on here, but I  did think this was an example of this art at it’s finest.

I really don't want top get too political on here, but I  did think this was an example of this art at it's finest.
I really don't want top get too political on here, but I did think this was an example of this art at it's finest.
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New Labour poster Campaign – Step outside Posh Boy

In what would be a quite remarkable brave new poster campaign to position Gordon Brown as the tough kid of politics, the UK Guardian today showed this new poster. If they have the nerve to run it, it will win them the General Election. I know it’s an April fool, but I still think it would be brilliant if they actually ran it!

New Labour poster for Gordon Brown - Step outside posh boy
New Labour poster for Gordon Brown - Step outside posh boy

I wrote a few weeks ago about how much harm the David Cameron retouched posters had done for his reputation and subsequent chances of winning the UK General election, and this could be the perfect riposte by Labour. It has always been the Conservatives who have utilised the best Ad agencies and as such, the best work, but now Labour and Gordon Brown are playing them at their own game and actually winning.

Branding needs rebranding

Have a read of this article in the Sunday Times about Saffron looking at rebranding Gordon Brown and New Labour.

Click this link to read it

Ignoring the politics of it, Wally Olins makes a few points that we have been batting on about for for a few years now.

1. The more you advertise a bad product, the faster it will fail.

2. Changing a logo on its own will change nothing – other than the logo.

3. Branding itself needs rebranding – it has a bad name because there are too many people looking to just do (1) and (2) above without any thought to all the other stuff which is, perhaps even more important.

We read Wally’s first book years ago and it is brilliant.

Wally Olins On Brand

I guess his second will be just as good too. I’ve just bought this myself, so will report back soon as to whether he adds anything new to the mix.

Wally Olins: The Brand Handbook

We believe that David Milliband will be the next leader anyway!