Brand Speaking

Whether speaking to 5, 50 or 500 people, I will show your audience a totally different and more effective view of the offline, social media and online arenas – all based on thousands of real life tests.  It will have you laughing and thinking at the same time. I’ll be frank, honest and powerful for your business and I’ll never try and palm you off with a stock presentation.

Flexible to the audiences, I can talk to CEO’s and start-ups and deliver relevant content to each that has people taking notes furiously. Having been on the board of both successful start-ups, successful established businesses and one or two that have not worked out quite so well, I’m in a unique position to give an insiders perspective from the outside.

Why not call me to talk through your next brand speaking event on

+44 (0) 7973 427 721

Gateway Ticketing conference – Pitt Rivers

This was an opportunity to speak for a full hour slot on maximising the use of social media to a group of theme park and attraction industry professionals. It went quite well. You can read about it on blooloop.com here.

Johnny Lyle brand speaking Gateway conference wrap up

Channel 8 Debate

Here’s a recent appearance on Notts TV as the resident Brand Man.

Johnny Lyle Branding on Nottingham's Notts TV Channel 8 debate March 2015

Blooloop Live 2014

Blooloop is THE industry publication for the visitor attraction industry, so to be asked to speak at this following some of the really big players from Merlin and Extreme was a a great experience.

Johnny lyle brand speaking at BlooLoop Live
Johnny lyle brand speaking at BlooLoop Live

UCL London

A full day programme covering brand, marketing, Social media marketing and SEO, now delivered twice.

Brand, social media and SEO at UCL London
Brand, social media and SEO at UCL London

Nottingham Trent Uni

Guest Lecture at Nottingham Trent Uni with one of the nicest tweets ever received.

Johnny Lyle Publc speaking

And in the more commercial world…

“As someone who uses the internet all the time through work, this presentation opened my eyes to all the stuff I had heard about but didn’t really understand. I’m not into the personal social networking but there is clearly a place for all this activity in a business context. I can’t wait to go away and put it into practice.”

Lisa Harlow – Marketing Consultant

“Afternoon John
Just a quick note to say thanks very much for the presentation yesterday. It would be an understatement to say it opened everyone’s eyes. The office has been a flurry of tweets, blogs and LinkedIn invites !!! And I must say we have had some work already from Google alerts and LinkedIn. Many thanks.”

Lisa Harlow PR genius

David Elphick FBII.tp Training Manager Poppleston Allen Training

“Your seminar on “Welcome to On-line Hell” was absolutely riveting as well as being very informative. We thought we were actually quite good at utilising the internet but after hearing your talk we realised that we are a long way from where we ought to be. I was particularly interested in the reaction of some of the younger members who always thought themselves more up to date than others. They were riveted during your talk and still discussing it now.”

Jeremy Allen, Poppleston Allen

Hi John
Many thanks for your presentation yesterday. I personally got a lot out of it and I really will sort out a profile for Linkedin! We are going to undertake a complete review of our on-line profile and activity once we have the website re-development. I hope we will start implementing your recommendations very soon!

Kind Regards

Suzanne Smith, Corporate Sales Director, CPL Training

Brand Experience(d)

Whilst this giant lion looks on from the top of the cage at Puy du Fou
The Lions of Puy du Fou

There’s two types of brand experience. Forgettable and unforgettable and the difference is often quite small.

The opposite of love isn’t hate, it’s apathy.

There’s no such thing as a USP anymore, so we have to search for Very Small Differences (VSD’s)

Consumers understand brand behaviour better than ever and aren’t easily fooled, so if you want to stand out at all, you have to be consistently good in every little thing you do or say as a brand.

So, to create brands, you need to create a brand experience and to do this consistently well, you need someone with real brand experience to guide you through it. With experience comes the ability to not only see which of the small differences matter, but to amplify them into usable, marketable edges that a commercially viable. That consumers, want, that consumers love and that you can consistently deliver.

This is brand experience(d) and it’s what I do.

I work and have helped create many different types and sizes of organisation in almost every sector.

Garmendale Engineering – World Class Theme Park Engineering as Head of Marketing helping the business to deliver worldwide.

We are CapCo – Creating amazing spaces for families to play together as Chief Attention Getter.

Kidzania London – Working to improve the reach and effectiveness of the marketing. This is another great example of explaining the brand experience with moving images.

And then Audley End Miniature Railway.  A total reposition and relaunch which has seen some amazing results and lots more happy customers.

I’ve done some lecturing at UCL and University of Sussex on marketing and social media, with my good friends from Clemorton

And i’m doing working on the launch of an online academy, coming soon.

And there’s always room for more if you want me.

Contact

If you want to get in touch, you can try the following ways:

e-mail me by clicking here

www.twitter.com/johnlyle

To contact me in other ways:

John Lyle/Brand Experience Director

Mobile: +44 (0) 7973 427 721

Office: +44 (0) 115 846 0080

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