Another great branding job – Retard-ex

Retard-ex - What a truly awful name
Retard-ex - What a truly awful name

Don’t people realise that words can be misinterpreted?

Maybe it’s because i’m a brand strategist, but it certainly doesn’t take a rocket scientist to tell you that this is another massive naming mistake.

Advertisements

iPhone vs. Blackberry – the professionals choice?

iPhone 4 is here and is in every professional's pocket
iPhone 4 is here and is in every professional's pocket

It may be a small straw poll but I have heard of two more professional services firms who have switched all of their phones to the rather excellent iPhone platform.

We did it ourselves last year with a great deal from 02 who gave us seven of them free as part of our contract – which in truth is not that massive at around £200 per month. I had a Backberry Pearl for a few weeks on demo but hated it.

But one firm – Innes England – have just had 40 of them and replaced all sorts of handsets for the switch.

The other is a specialist law firm who have had 30+ iPhone handsets too.

Now I haven’t heard of anyone switching lock stock and barrel to Blackberry. Have you? But I did buy one for my daughter for her birthday as her and all her mates have them and love the instant messaging function. (like Apple’s ‘face time’ in text – but actually usable)

So for me, this means that the markets are diverging. Blackberry is going after the PAYG market and Apple are trying to own the corporate market. As an app developer, this makes life much easier as you are only working on one platform, but it will push Apple into an almost monopolistic position in supplying this market.

Good. iPhone is just better, and better should win shouldn’t it.

Is this the worst branding job ever?

Insurance by Kuntz for silly people
Insurance by Kuntz for silly people

I’ve seen some bad branding jobs over the years, but this has to be the worst ever.

Look at that typography. It’s awful. And as for the use of a cannon in the logo, what’s the point of that?

Some people just shouldn’t be allowed near a computer with a design programme on it should they. Silly Kuntz.