To build a brand you need to manage every element of the public profile, so my fastest growth area of work has been in Brand Based SEO and Social Media Management, particularly in the Visitor Attraction, SaaS and renewable energy markets.
Here are some up to date figures from a few of the projects I’m working on. Remember these figures are including three months of COVID-19 lockdown business, so to continue to show growth with no Adwords support is exceptional.
2020 was a tough year for the attractions industry, so I used the time when they were closed wisely to deliver HUGE growth from the 2019 baseline to 2021. WIth a 23% conversion rate, it’s no wonder the visitor numbers are through the roof.
It doesn’t seem quite fair showing figures comparing 2020 to 2021, but let’s have a look anyway.
This is a bigger client with an online magazine. Year on year growth 2019-2020
Not bad, but when you compare it to the previous year too, you’ll see real and sustained growth
I’m pleased with that. And so is the client.
When it comes to smaller local firms who serve a radius of around 50 miles, it’s always going to be harder to deliver real growth in traffic and enquiries. There are just fewer customers available than approaching a global audience. That said, even during COVID-19, I’ve still delivered a significant growth year on year with full advertising support last year and almost none so far this year.
Here’s a recent Summer campaign I ran for a client showing year on year growth.
Here are three case studies showing year on year Easter Success in the attractions sector.
And if you’d prefer on-site training, I offer that too. here’s a recent course I ran.
The feedback last time was pretty good
Brand based SEO is the management of the brand into the online arenas and creating a consistent and compelling online presence that drives genuine traffic into the business. You’ll see the figures below in this anonymised snapshot from a client Google Analytics page. It shows the year on year figures over the same period in the run up to Halloween. Last year 14,594 sessions, this year 68,828. This has translated into a massive increase in numbers through the doors of the park itself. All of this, without undermining ANY of the brand values. In fact all of this whilst building the brand and reducing the marketing budget and team head-count.
Here’s another one. Working on this one for a year with a whole new site and more streamlined approach to the way we move visitors through the site. Big numbers already, but now far bigger with a 36% growth over the same period last year.
And hot off the press, here’s another rather significant increase on a different site where you can see the work I’ve put in start to take effect. Whilst the numbers were very small before, they are now growing very nicely month on month.
This is after a few days involvement with another new account. Over 400% increase month on month.
I don’t suppose everyone wants to be known for the term ‘fairy Walk, but when Audley End Miniature Railway wanted to start promoting their new Fairy and Elf Walk, we set about promoting it.
As you’ll see, we now occupy the first four positions on Google for the term. Not bad in a few months.
So the first rule of SEO is ‘what do you want to be found for? What terms are you looking for someone to put into Google for you to be found? Decide this and you’ve already started in the right direction. And then the fun starts.