To build a brand you need to manage every element of the public profile, so my fastest growth area of work has been in Brand Based SEO and Social Media Management, particularly in the SaaS and Visitor Attraction markets.
The feedback last time was pretty good
Brand based SEO is the management of the brand into the online arenas and creating a consistent and compelling online presence that drives genuine traffic into the business. You’ll see the figures below in this anonymised snapshot from a client Google Analytics page. It shows the year on year figures over the same period in the run up to Halloween. Last year 14,594 sessions, this year 68,828. This has translated into a massive increase in numbers through the doors of the park itself. All of this, without undermining ANY of the brand values. In fact all of this whilst building the brand and reducing the marketing budget and team head-count.
Here’s another one. Working on this one for a year with a whole new site and more streamlined approach to the way we move visitors through the site. Big numbers already, but now far bigger with a 36% growth over the same period last year.
And hot off the press, here’s another rather significant increase on a different site where you can see the work I’ve put in start to take effect. Whilst the numbers were very small before, they are now growing very nicely month on month.
This is after a few days involvement with another new account. Over 400% increase month on month.
I don’t suppose everyone wants to be known for the term ‘fairy Walk, but when Audley End Miniature Railway wanted to start promoting their new Fairy and Elf Walk, we set about promoting it.
As you’ll see, we now occupy the first four positions on Google for the term. Not bad in a few months.
So the first rule of SEO is ‘what do you want to be found for? What terms are you looking for someone to put into Google for you to be found? Decide this and you’ve already started in the right direction. And then the fun starts.