Tag: Drum

Brand Experience, brand values, branding

I knew I liked Brewdog – This is why

Brewdog are a brand that took on Diageo and won. I like them, I like their beer and I love the way they deliver their brand. Consistently good and consistently rude.

The temptation with success is to slowly creep into the realms of the other corporates that dominate the market. So far, Brewdog have resisted and for me made one the most brilliant ripostes to the ASA for telling them off for using rude words in their promotional material (well, pretty much everywhere to be honest.)

In the ASA ruling, they were told off and have removed the offending rude words.

Brewdog being slapped down by the ASA
Brewdog being slapped down by the ASA

But in the Drum today, Brewdog’s co-founder, James Watt, has responded to the ASA in a perfect Brewdog voice when he said,

‘Those mother fu*kers don’t have any jurisdiction over us’

I hope they now keep their promise and put the rude words back on the website. And, if you have any spare cash, the Brewdog ‘Equity for Punks‘ scheme would be a good place to invest it as I think this brand is going places.

Awards

The Drum Marketing Awards Pictures

 

The very lovely Laura from Aura PR in Scotland presenter of the first award
The very lovely Laura from Aura PR in Scotland presenter of the first award

 

John Lyle with Drum Marketing Award Grand Prix for BeWILDerwood
John Lyle with Drum Marketing Award Grand Prix for BeWILDerwood

 

 

 

John Lyle with Richard Draycott Editor of the Drum and all round good man
John Lyle with Richard Draycott Editor of the Drum and all round good man
Angela Lawrence of Itero Marketing - Emerging marketeer of the year - Who was my fellow Whooper at the awards as neither of us knew many people there!
Angela Lawrence of Itero Marketing - Emerging marketeer of the year - Who was my fellow Whooper at the awards as neither of us knew many people there!
Keith Vernege of the COI Publications - Chairman of the judges and obviously a very wise man
Keith Vernege of the COI Publications - Chairman of the judges and obviously a very wise man

As promised, here are the pictures from the awards the other night.

Firstly I have to explain the unshaven look. Its a lucky beard. We had an amazing few weeks, winning new business and both my daughter and son winning major football matches. It couldn’t have been anything else but the lucky beard, so it had to stay for these awards.

And the reason I have no dress shirt on is not because I’m trying to be cool, its because I forgot my cufflinks and had to wear the scruffy linen shirt i’d had on all day!

Considering I went to the dinner on my own, not really knowing many people, I ended up chatting to loads of people and having a thoroughly good night out. I guess it’s always better when you win stuff.

When I was standing around in the bar, nursing a beer on my own, Angela Lawrence from Itero came over and just started gabbing away to me. We agreed that if either of us was lucky enough to win an award, we would whoop and holler for each other.

We both won!

for even more pics, have a look here

www.thedrummarketingawards.com/gallery/

Awards, branding

Another Award

I was up at the Midland Hotel in Manchester last night for the Drum marketing Awards, which had a brilliant judging panel headed by Keith Vernege, Creative Director of the COI, Simon Pestridge – Marketing Director, Nike Uk Ltd, Mark Hardy – Sony Computer Entertainment Europe (PlayStation) and Martine Ainsworth-Wells – Marketing Director for Visit London.

Our shortlist was for BeWILDerwood – Marketing a swamp – in the New product/service strategy. As we’ve never entered a marketing award before (we normally do the design ones) it was a bit of a surprise to actually win the section. Its a nice trophy too.

But then to top it all, we went on to win the overall Grand Prix.

Have a look at the work and the other winners here

But here are the trophies with a poor pic taken on my phone.

I’m sure there’ll be some pictures to follow of the Kate Winslet Moments, which I’ll post when I get them.

But it was great to meet some friendly folks from other agencies. All the nice people from Hemisphere, True North, MCMNet, Laura at Aura, Rosie from Oxford Marketing College and Richard and Victoria from the Drum.

Thanks for a great evening and a fuzzy head today.