Month: May 2014

Brand for Nottingham, Social media

The launch of Notts TV

Notts TV Blue Duck

Today’s the day. Months of hard work, planning and prepping. Blue Ducks all over Nottingham and Nottinghamshire. Everyone clamouring to own one and be seen with the symbol of a whole new era in TV broadcasting. Millions of people reached and hours of TV produced and in the bag.

So, retune your TV’s to make sure you can see Freeview Channel Eight, sit back and enjoy the ride from 16.00 today.

It’s going to be astonishing and show what our city and the enormous bank of talent that choose to live and work here can achieve when we all work together.

Brand Experience, branding

This is Google, before Google was invented

I had the absolute pleasure of listening to Dame Wendy Hall on the BBC Podcast ‘A Life Scientific‘ Yesterday and she referred to a 50 minute TV programme from 1990 by Douglas Adams called Hyperland. They also played a small clip, where the ‘Software Agent’ played by Tom Baker came out with the following quote

“I’m a software agent and I only exist as what we call an application in your computer. I have the honour to provide instant access to every piece of information stored digitally, anywhere in the world. Any picture or film, any sound, any book, any statistic, any fact, any connection between anything you care to think of. You have only to tell me and it will be my humble duty to find it for you and present it to you for your interactive pleasure”

That’s Google, but before Google.

You can see it in full here 

But this just proves what a genius Adams was and that Google certainly weren’t the first to come up with the idea for what they do, they just came in and did it better than everyone else. There’s lots to learn from that.