About Me

I am a Specialist Brand Experience and Marketing Director and have been since way before it was cool to call things brands and talk about the experience they deliver. What I do is work with brand owners/managers/directors to get to the root of their brand and then work with them to create the delivery of every aspect of that brand, on brand.

Where this is having a huge impact is in the brand based SEO and social marketing. Ensuring that the work on social channels is designed to drive long-term brand equity whilst growing the number of paying customers today. I have helped transform businesses with the effective use of Social Media.

This has included, working with senior teams, in workshops and one to one, to define the vision and values. I often then go onto work with teams to show how their brand can not just be extended, but completely defined and lived through their staff handbooks, merchandise strategy, image strategy and management, food and menu creation and how they can match their brand experience to music, to amplify its effectiveness and emotional power.

What has really been fun in the last few years is taking the brand and then delivering it into social media, so I have created many social media strategies to define how the brand should behave in terms of voice, values and behaviours in every conceivable outlet. It’s now possible to have an immediate and powerful effect on your SEO and remain on brand. In fact, if you don’t you’ll always do more harm in the long run. You can read more about that on my SEO and Social Media page here.

Some of the brands I have worked with or created that I am most proud of, or where I have helped create the most significant change include:

Current Consumer Brands

Gordon Castle Scotland – Beautiful Luxury Gin and Consumer brand

Lightning EV GT – The British Electric Supercar – Website development, ongoing Social Media and Marketing

Audley End Miniature Railway – Ongoing brand and marketing

Sundown Adventureland – Website development, ongoing Social Media and Marketing

Ukandoo – Online Academy – Lesson Development and Head of Marketing

Mini Schnauzers – Schnauzer fan site – Website development, ongoing Social Media and Marketing

Previous Consumer Brands

Hatton Country World – Attraction development and ongoing brand and marketing

Kidzania London – Website development, ongoing Social Media and Marketing

Holkham – Ongoing marketing support and SEO

Notts TV – Ongoing marketing support and SEO

Oates and Co – Live a more beautiful life – Marketing and SEO

BeWILDerwood – Brand creation and ongoing management (DBA Gold Winner and Drum Grand Prix for best Marketing Launch 2009) – Finished October 2014.

Portsmouth Historic Dockyard – Brand strategy

Go Ape – Brand development

Brooklands Motor Museum – Brand strategy

Foxhills Resort  – Brand development

Althorp – Brand development

Current B2B Brands

We are CapCo – Creating amazing adventurous places to play

Blooloop – The Theme Park Industry Industry Magazine – Web development and ongoing brand and marketing

Garmendale – World Class Theme Park Engineers

Kimpton Energy Solutions – HVAC and Renewables Contractors

Kimpton Acoustics – Design and manufacture of Acoustic Engineering Products

Gateway Ticketing – The best ticketing system in the world – Marketing

Previous B2B Brands

Constellations – Experts in classroom refurbishment

Innes England – Brand development

Feefo – Brand development and ongoing SEO and marketing

Hattrick Marketing – Social media marketing and web development

Cartwright Communications – Social media marketing and web development

Public Sector

Derbyshire County Council – Rebrand

Nottingham City Council – Rebrand


Worksop College – Values development

UCL – Small Business Growth Mentor and Social Media Programme Leader

University of Nottingham Students’ Union – Rebrand

Confetti – Rebrand and ongoing marketing support

De Montfort University – Rebrand

United World College of the Atlantic – Rebrand


If you want to get in touch, you can try the following ways:

e-mail me by clicking here


Or find me on Linkedin here

To contact me in other ways:

John Lyle/Effective Brand, Marketing and SEO that works

+44 (0) 151 542 5069

DBA Gold winner, 2009 for the branding and launch of BeWILDerwood



6 thoughts on “About Me

  1. Congratulations Johnny!
    This is a great website.
    It is always interesting to read your blog and I get the sense of reflected glory knowing we are related, haha!
    Hope you are all well.

  2. Hello,
    Regarding johnnylyle.co.uk
    I am emailing to see if you have any advertising opportunities currently. I am looking to promote a car insurance comparison site that is about to relaunch next month. If you could send me details of of any text link placements you can offer along with pricing information, I can make an immediate decision and pay by Paypal today. Ideally we would be looking for a link within a sentence of text, placed on your homepage only.


  3. Stumbled on your site whilst following a trail. One of my forebears (William Hooper) was involved with Hooper Struve and I’m trying to find out who wrote the rubbish on the back of the Hooper’s brands currently being marketed by Global Brands. Are you saying you have papers relating to the early company business or to the recipes?
    Regards etc
    John Hooper

  4. Hi. I am following a similar trail, but for different reasons. I am collating the known history of the Royal (German) Spa in Brighton and am having trouble finding information on the Hooper Struve years , despite it being within local living memory. In the main I would like to get hold of any Hooper Struve livery to decorate a lemonade stand at the summer fair of the nursery school that stands on the site (40th anniversary this year!). Can either of you help me?

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