Tag: Social media

branding

Do you think Social media is a fad?

I saw this article on Mich Slack’s blog yesterday and had to add it to my own stuff. It is a truly amazing short video that will scare the living daylights out of you if you think that social media is a fad.

One highlight for me is this:

Radio took 38 years to get to 50 million users

TV took 13 years to get to 50 million users

The Internet took only 4 years to get to 50 million users

and the iPod took even less time at only 3 years to get to the magical figure of 50 million users

Facebook reached  100 million users in 9 months and now growing at over 600,000 users per day. It now has over 300 million users.

Watch it and weep if Social media isn’t already central to your brand planning.

Even further on than this, Google is becoming too slow as it isn’t real time whilst Trendwatching are predicting that ‘Nowism’ is our new future. Read their own amazing download here and then subscribe to get it every single month.

branding

What the F**K is Social Media: One Year Later – The lessons

This is one of the most exciting and informative presentations about Social media I have ever seen. There are so many lessons to come from it that it seems obvious to pick to what I think are the main few for us to learn from in case you don’t have time to go through it yourself.

1. If your product is crap, no amount of social media will make it less crap.

2. Listening is the most important thing you can do. Social media is about building dialogue and not diatribe. As innocent said here, when you are talking, you are not learning. Most research departments do not send out the emails, it’s the sales departments and they rarely ever speak.

3. Sending emails from ‘do not reply’ addresses is just plain rude and bad for business. What you are saying is that ‘We are speaking and not interested in what you are saying, so shut up’ – unless you want to place an order – in which case ring this 0800 number or click through to our friendly smiling website.

4. 85% of social media users have said that they expect companies to have a social media presence and then use it to actually interact.

5. Having a strategy to engage is the way forward. Look at all the social media options, decide what is right for you and then dive in.

6. Stop thinking social media campaigns and start thinking social media conversations.

7. And the three final rules in summary.

Listen
Engage
Measure

If you don’t measure its effect, how do you know if its working?

And thanks to Andy Hanselman for showing me this presentation via Twitter.