What the F**K is Social Media: One Year Later – The lessons

This is one of the most exciting and informative presentations about Social media I have ever seen. There are so many lessons to come from it that it seems obvious to pick to what I think are the main few for us to learn from in case you don’t have time to go through it yourself.

1. If your product is crap, no amount of social media will make it less crap.

2. Listening is the most important thing you can do. Social media is about building dialogue and not diatribe. As innocent said here, when you are talking, you are not learning. Most research departments do not send out the emails, it’s the sales departments and they rarely ever speak.

3. Sending emails from ‘do not reply’ addresses is just plain rude and bad for business. What you are saying is that ‘We are speaking and not interested in what you are saying, so shut up’ – unless you want to place an order – in which case ring this 0800 number or click through to our friendly smiling website.

4. 85% of social media users have said that they expect companies to have a social media presence and then use it to actually interact.

5. Having a strategy to engage is the way forward. Look at all the social media options, decide what is right for you and then dive in.

6. Stop thinking social media campaigns and start thinking social media conversations.

7. And the three final rules in summary.

Listen
Engage
Measure

If you don’t measure its effect, how do you know if its working?

And thanks to Andy Hanselman for showing me this presentation via Twitter.

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