Do you think Social media is a fad?

I saw this article on Mich Slack’s blog yesterday and had to add it to my own stuff. It is a truly amazing short video that will scare the living daylights out of you if you think that social media is a fad.

One highlight for me is this:

Radio took 38 years to get to 50 million users

TV took 13 years to get to 50 million users

The Internet took only 4 years to get to 50 million users

and the iPod took even less time at only 3 years to get to the magical figure of 50 million users

Facebook reached  100 million users in 9 months and now growing at over 600,000 users per day. It now has over 300 million users.

Watch it and weep if Social media isn’t already central to your brand planning.

Even further on than this, Google is becoming too slow as it isn’t real time whilst Trendwatching are predicting that ‘Nowism’ is our new future. Read their own amazing download here and then subscribe to get it every single month.

Catching up is the new looking ahead

Catching up, whilst on the beach
Catching up, whilst on the beach

Another brilliant piece from our hero’s at Trendwatching with their latest work entitled ‘Catching up is the new looking ahead’. It could be as simple as the fact that they are all about to go on holiday and didn’t quite get time to create a new trend briefing for all of us, but I like to think a little less cycnically about the way they work – particularly after my cynical attack on Swine Flu last week.

What they are essentially saying is that we are in a world that is moving at such a pace, that we are in danger of missing a huge number of potential opportunities that are already under our nose.

In the book Azazel by Isaac Asimov, (a writer better known for his Sci-fi books) he creates a devil that sits on your shoulder and grants your wishes. But they all have a slightly evil intent. In one particular example, a writer complains he would be far more efficient if he didn’t have to sit around waiting for anything. His wish is granted.

He puts his hand out and a cab arrives, he arrives at a restaurant is immediately seated and served – and he hates it. Pretty soon he is in ruins.

He has lost his time to think.

And when you are creating a brand, you have to have time to think.

You have to have time to walk away and see what your are doing is genuinely different, genuinely a good idea and genuinely what people want.

I just love this idea.

I have always thought that the quiet summer months are for drinking and relaxing in the sun, but perhaps if we use them for looking back at what we should have read, should have done and should be doing when we come back, it will make our businesses even more productive and successful.

Anyway, back off for a spin in my car to think about stuff.