Sorry to be rude, but exactly how is the new logo for Weightwatchers an improvement over the old one? I have underlined the offending area of oversight in red.
Admittedly the old one was a little dated, but is this really better, more inclusive, younger, more dynamic, or does it just make the agency – Pentagram – look a little silly and the research they would have carried out look a little flawed.
Johnny Lyle's new brand thinking 