The new WeighTWATchers logo

Sorry to be rude, but exactly how is the new logo for Weightwatchers an improvement over the old one? I have underlined the offending area of oversight in red.

Weightwatchers logo - before and after - This may make you feel a bit of a twat
Weightwatchers logo – before and after – This may make you feel a bit of a twat

Admittedly the old one was a little dated, but is this really better, more inclusive, younger, more dynamic, or does it just make the agency – Pentagram – look a little silly and the research they would have carried out look a little flawed.

Advertisements

4 thoughts on “The new WeighTWATchers logo

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s