VW ads were one of the reasons I joined the design industry. I always thought they were brilliant, even when I was growing up – way before I understood the power of branding, brand values and the actual effect they were trying to create with the VW = Reliable link.
So here are a few ads. Starting with my favourite of them all that is a new US ad.
And then followed by the oldest one I could find. This was written by David Ogilvy – My all time advertising hero and writer of the most influential advertising book of it’s day called ‘Ogilvy on Advertising‘.
When you consider the age of this ad, it is remarkable how many of the visual cues are still used today by the latest generation of VW ad designers.
And then one from the 80’s era of shoulder pads and visible wealth with Paula Hamilton as the star of the show
Then a more recent one again that is quite clever and funny, but showed how they were playing the quality and reliability theme out. Maybe to the point of doing it to death.