Yeo Valley – How to reposition a brand in 2 minutes

Sorry to make this the third video in a row, but this is a super piece of brand repositioning. Thanks to Kelly Herrick of Abacus for sharing it – I certainly wouldn’t have seen it as I simply can’t bring myself to sit down and watch X Factor. Yeo Valley would hardly have been described as a happening, trendy and even cool brand, but they may do now.

But this is really clever. It works the organic angle, the natural, the beautiful people and youth all in one ad. My only complaint is the terrible dubbing of the girly farmers voice.

if this doesn’t help their sales and be a comparitive brand reposition to that achieved by Nick Kamen all those years ago with the Levi Ad, I don’t know what will.

They deserve all the success they get.

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3 thoughts on “Yeo Valley – How to reposition a brand in 2 minutes

  1. Couldn’t agree more John. I thought this was a brilliant and arresting advert that singlehandedly made yoghurt acceptable to a whole new audience.

    Maybe the inspiration came from the product itself…it is a unique ‘culture’ after all!

    Patrick – WDA Automotive

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