The Sheriff of Nottingham in USA Part three

09.09.09 – What a cool date to start the first major part of our trip

The first full day of our trip and a busy schedule to start with. I’m still reeling with jetlag, but my phone going off at 5.30 local time here gave me an earlier start to the day than I was planning.

So here’s how the rest of the day is shaping up, but its still subject to change, if more direction comes in from the people we are speaking to here and at home.

9.00am, we’re off to Paul Smith’s shop in LA for some promotional shots with the Sheriff. Paul Smith is one of Nottingham’s most famous sons and one of our most fierce and supportive advocates, so its great to be able to give him and his worldwide business something back for them to use in their own promotional materials.

10.00 It’s off to the Getty Center Museum, which is a beautiful building and a huge collection of different collections. Not quite sure what this will contain, but it will be interesting. We’ll be guests of their VP in charge of group visits, so we should be able to mine his knowledge.

12.00 Hollywood Walk of Fame. This is one to see as to how they have created a trail for tourists. Its one we have to learn from. How do we create our own Robin Hood trail throughout the city and county. Is it one to learn from or is it (as I suspect) a bit of a touristy nothingness?

2.00pm Universal Studios. This could be great. We’re meeting with some of their senior managers to find some behind the scenes info on how they do it, how they’ve funded it and how they manage their promotions and marketing. This could be one of the highlights of the trip, but I’ll add images and a full story later.

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3 thoughts on “The Sheriff of Nottingham in USA Part three

    1. Thanks Alan. I loved your article, but I think it’s worth pointing out that at the time we did the wonky N, we argued very strongly that we should use Robin Hood as our city and county icon, but discovered pretty quickly that we had absolutely nothing to back it up in terms of a tourism offer. somehow, this didn’t seem to get reported as the hysteria overshadowed the truth. For me, this is the perfect opportunity to introduce Robin Hood to the City’s marketing as long as we can back it up with something that’s truly world class to back the truly world class status of his brand and character.

      whether you liked the N or not, maybe it was the process of getting to that, that got us to realise that we had to do something radically different. incidentally, the logo cost less that £2k, the photography cost over £50k and was bought from a company in Radford, the marketing materials cost over £20k and were all printed in Nottingham, the press packs another £10k and the 83 committees I had to take it through and the 768 research responses we had to analyse is where the rest of the money went. But again, this got slightly misreported.

      Anyway, thanks for your honest and balanced reporting. Time will tell if it’s money well spent. I personally believe it is, or I wouldn’t be spending my own money being here.

      Oh, and by the way, I still live in Nottingham with my family, my kids are at school in Nottingham, I just happen to run our London office too and because I love the city so much, I’ve chosen NOT to relocate.

  1. Interesting posts John. I’ll follow your progress closely and relate some of the relevant bits in my own blog… as I’m sure many of my Nottingham blogging colleagues will.

    I’m not sure the Hollywood Walk of Fame will translate very well here and I don’t think we’ve got room for Universal Studios but nothing ventured, nothing gained eh?

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