I don’t often read the West Bridgford News. It’s a bit of a local rag that is full of badly written blatant ads with the subtlety of a psycho with a hammer, but over my breakfast cereal today happened to be flicking through the latest copy to land on my doorstep.
And then this ad jumped out at me. Christine the cleaner with one of the best ads I’ve seen in years, that was 100% out of place in such a low grade publication.
I don’t need a cleaner, but I had to ring them to find out more. Apparently business has doubled since it ran in another local magazine, but they still have space for more clients.
Christine Dalby (the Christine in question) was lovely but her husband Bill, had to confess that as a young economics undergraduate, where they were studying advertising as part of his course, he was taken with a story from the deep and distant past in the history of Hoover.
Apparently a young Hoover employee in the advertising department was left on his own and being badgered for copy by the Daily Telegraph. With no line managers to ask advice and no obvious ad to hand, he ran an ad that was effectively a blank page with the words in the middle ‘Hoover cleaned this page’.
And the ad, took the market by storm.
Now, try as I might, I can find no trace of this old ad and would love to see it, so if anyone has any idea of where I could find a copy of it or knows any more detailed history, please let me know.
In the meantime, if you live in and around West Bridgford in Nottingham and you need a cleaner, please call Christine or Bill. If they clean as well as they write ads, they’ll do a thoroughly brilliant job.
Christine Dalby can be contacted on 0115 981 8310 or mobile 07796 660 076.