I don’t normally read ‘jokes’ that are sent via email, but this one made me think about us having preconceived ideas and about looking at things differently. Often the simplest answers to any branding problem are right under our nose, but we overlook them because we are looking in the wrong place, or even looking for a solution we would expect. So here’s the ‘story’….
An old Italian lived alone in New Jersey. He wanted to plant his annual tomato garden, but it was very difficult work, as the ground was hard. His only son, Vincent, who used to help him, was in prison. The old man wrote a letter to his son and described his predicament:
I am feeling pretty sad, because it looks like I won’t be able to plant my tomato garden this year. I’m just getting too old to be digging up a garden plot. I know if you were here my troubles would be over. I know you would be happy to dig the plot for me, like in the old days.
A few days later he received a letter from his son.
Don’t dig up that garden. That’s where the bodies are buried.
At 4 a.m. The next morning, FBI agents and local police arrived and dug up the entire area without finding any bodies. They apologized to the old man and left.
That same day the old man received another letter from his son.
Go ahead and plant the tomatoes now. That’s the best I could do under the circumstances.
Okay, I know its a bit of a cliche, but it is a nice little ditty to remind us that obvious things aren’t always the right things, and coversely, the right things may often be obvious if we look in the right way.