Blogging and brand values

There seems to be a lot of blogging going on a Purple Circle at the moment and it’s all to do with some of our own brand values – being passionate and actually daring to have an opinion.

One of our problems with research has always been that it is often used as a tool to hide behind and not as a platform to launch something bold, innovative and different – That’s why we’ll be talking about Purple Circle Brand Insight that we’ll be launching in a few weeks.

So at Purple Circle, we have always encouraged people to say what they think, because it’s the right thing to do, and not necessarily because it’s always the right thing to say. This makes some clients feel uncomfortable but makes others far more comfortable in the knowledge they are paying for (and getting) honest answers and not a bunch of flannel from yes men/women.

So Michael Slack has started his own blog at about branding and business, with his first piece being about brand layering, which you can read here.


Michael Slack's Blog at
Michael Slack's Blog at

Abi Jackson will be writing about more esoteric design stuff in her blog called Pretty Damn Fine with her first piece being about Sanderson designs, you can read that here.


Abi Jackson's Pretty Damn Fine Blog at
Abi Jackson's Pretty Damn Fine Blog at

So why all the blogging?

Well, simple really. Our clients are asking about how they can get a more clear personality online, about how they can work more cleverly within the social media environments, so what better way to advise than practice what we preach in order to understand it more fully ourselves.

Oh, and that’s not far from another of our brand values either.

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