We have just had an application from a brilliant potential employee. The most focussed presentation we have received in 18 years of running Purple Circle – a branding and graphic design business. When you get 50 speculative applications per week, to have one this good restores your faith in humanity.
She even used one of our own quotes that she found n the web, summarising what branding is all about to show she had read through all of our materials and then demonstrated it by allowing her own brand to pervade everything!
Our summary of what branding is all about.
“Branding is far more than simply sticking logos on things; rather, it is about an organisation – however big or small – setting and managing a tone for its entire communications and ensuring that the core values of the company pervade every aspect of the business. If you can do this, it doesn’t matter whether you are speaking to your team or to your customers, you can create a brilliant brand.”