I have compiled a list of what I believe are the essential books about branding and its related areas. It may not be an exhaustive list, so please feel free to let me know others I should be reading too.
https://johnnylyle.co.uk/best-branding-books/
and this is the list of sites that I love too
A great book is “I’m with the Brand: The Secret Dialogue Between What We Buy and Who We are: The Secret Dialogue Between What We Buy and Who We Are”. Really interesting ad thought provoking.
Thanks Alexia. I’ll look it up
cheers
John