branding

Essential reading for the branding expert

I have compiled a list of what I believe are the essential books about branding and its related areas. It may not be an exhaustive list, so please feel free to let me know others I should be reading too.

https://johnnylyle.co.uk/best-branding-books/

and this is the list of sites that I love too

https://johnnylyle.co.uk/blogs-and-sites-that-i-love/

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Published by Johnny Lyle

Creating brands and building businesses in the Themed Entertainment and attractions industry.

2 thoughts on “Essential reading for the branding expert”

  1. A great book is “I’m with the Brand: The Secret Dialogue Between What We Buy and Who We are: The Secret Dialogue Between What We Buy and Who We Are”. Really interesting ad thought provoking.

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