Living without an iPhone – a social and business experiment – Day 31

Okay a full month has passed and I am still off my iPhone 4. What have I learnt so far?

1. I get more work done

2. I am far more able to work in a linear fashion and do the job I have in front of me before being distracted by the next job that appears via my email inbox.

3. I have spent more time talking on the phone as my crappy old three year old Nokia 6300 is a better phone than the iPhone 4 and it doesn’t hurt my ear when I use it.

4. The battery life of an iPhone 4 is amazing if you never use it. It just sits there on standby in my bag in case I ever need it. I’m sure i’ve only charged it two or three times in the whole month.

5. My kids are absolutely disgusted with me and think they should have first dabs on the iPhone.

6. I almost lost my bottle at the weekend and brought it with me as we were going shopping for Duke of Edinburgh gear for my daughter and felt a bit exposed by not being able to price check what we bought. In the end, we just went to Sports Direct where everything was cheaper anyway. Their Field and Trek instore section is remarkable value with a brilliant Karrimor sleeping bag reduced to £18 from £50.

7. When and if I do switch back, I will not switch push email back on.

8. The reason I will keep with my Nokia is more to do with the weakness of the phone element of the iPhone than any of the features and apps that I have barely missed at all.

9. The reason I will probably switch back at some point is the quality of the camera on the iPhone 4, which is excellent compared to the 3g and my crappy Nokia.

The experiment continues.

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Christmas shopping – Online shopping

I may not be that normal in many respects, but I do often get onto trends quite early and this year, I have shopped for Christmas differently to any other year before – and I think shopping may never be the same again.

I’ve written lots about the perfect economy, price driven shopping and how branding can help build differentiation. I’ve even written about online/offline price matching but this year it all clicked into place and a few online retailers got all my business.

Some examples.

Fifa 11. RRP £52 HMV high street price £39.99. Game High Street Price £39.99. Amazon price £24.91 delivered. Using the Red Laser App on my phone, I actually bought it on my Amazon account on my phone standing in HMV. I hope Red Laser are taking a commission.

Red-Laser-Logo

Morse the Complete Collection. RRP £199.99 (yeah right!) Morrisons £50. Amazon price £34.97 delivered. Again, bought standing in Morrisons.

And I bought from Boots, Tesco, Dixons and a few others too. All turned up in plenty of time and I saved a small fortune without having to brave the ridiculous queues at the tills in the stores. There must have been 50 people queuing in the unsurprisingly poor performing HMV. They are playing into the hands of online retailers.

Again, I don’t think i’m particularly tight, but I can see no reason at all to pay more for an identical product and the privilige of buying on the high street.

If the high street doesn’t just want to become a gigantic Amazon showroom, it needs to find a way of reflecting the price of the online retailers.

Sports Direct match online to offline, and I’ve shown before that Waterstones and HMV don’t. Which do you think is likely to still be in business by February?