Tag: Johnny Lyle

branding

Will it blend?

We went to see a speaker from Google the other night and he was talking about a US based business that has totally transformed itself by publishing videos on You Tube. And they sell food blenders, not a trendy youth product.

In the first weekend after they put a video on You Tube, they sold more product than they had done in the previous month.

We’re all desperately trying to think of a new ways to create such a brilliant cheap solution to driving new customers to what was previously a rather average business.
Have a look by clicking here

This is what it looks like when you blend a load of glow sticks with the lights off:

branding

Oh my word, we’ve done a podcast!

Well not actually us. But a good friend of ours has and we are being interviewed on it, talking about my view of branding and what you can get right and wrong.

Andy is someone we have worked with for years and is one of our best mates and closest business advisers.
its worth a read of what he says because he is one of those business guru types who is actually practical, rather than all just theoretical rubbish.
He’s a good looking fella too. Look:

Have a look at his website for yourself by clicking here:
It’s his first of many more to come and he covers the following subjects:

Podcast #1contains: Personal notes ‘work’; Make time for training; The 4P’s RIP; A book worth reading – Meatball Sundae by Seth Godin; An interview with branding ‘guru’, John Lyle; 15 ideas for keeping ‘devoted’ customers.


I rather like being a ‘guru’
John
branding

Welcome to our new site

Okay, so its not perfect yet, but its a lot better than the old one. It will be updated over the next few weeks and months and we’ll be putting plenty of our thoughts on here, so please bookmark us and come back as much as you’d like.


Thanks, John