About Me

I Work with visitor attractions and other businesses to help them with their marketing. My particular expertise is in really making digital marketing work hard and delivering SEO that drives real customers.

My background is in Marketing and has been all my working life. So, it’s classical marketing principles, delivered digitally.

What I mean by this is that I get inside your customers head to understand them and then deliver them to your door with a mix of digital, social and SEO strategies. Some of these are simple and others a bit more geeky, but all have been found by investing loads of time and my own money in my own online businesses. It’s funny how differently you spend money when it’s your own and not your clients you’re experimenting with.

Most of this won’t be found in any textbook but from years and years of practising and really caring about what works and what doesn’t. What builds business and what cocks them up.

But however hard you push your SEO you have to remain on brand. In fact, if you don’t you’ll always do more harm in the long run. You can read more about that on my SEO and Social Media page here.

Some of the brands I have worked with or created that I am most proud of, or where I have helped create the most significant change include:

Current Consumer Brands

Gordon Castle Scotland – Beautiful Luxury Gin and Consumer brand

Lightning EV GT – The British Electric Supercar – Website development, ongoing Social Media and Marketing

Audley End Miniature Railway – Ongoing brand and marketing

Sundown Adventureland – Website development, ongoing Social Media and Marketing

Ukandoo – Online Academy – Lesson Development and Head of Marketing

Mini Schnauzers – Schnauzer fan site – Website development, ongoing Social Media and Marketing

Previous Consumer Brands

Hatton Country World – Attraction development and ongoing brand and marketing

Kidzania London – Website development, ongoing Social Media and Marketing

Holkham – Ongoing marketing support and SEO

Notts TV – Ongoing marketing support and SEO

Oates and Co – Live a more beautiful life – Marketing and SEO

BeWILDerwood – Brand creation and ongoing management (DBA Gold Winner and Drum Grand Prix for best Marketing Launch 2009) – Finished October 2014.

Portsmouth Historic Dockyard – Brand strategy

Go Ape – Brand development

Brooklands Motor Museum – Brand strategy

Foxhills Resort  – Brand development

Althorp – Brand development

Current B2B Brands

We are CapCo – Creating amazing adventurous places to play

Blooloop – The Theme Park Industry Industry Magazine – Web development and ongoing brand and marketing

Garmendale – World Class Theme Park Engineers

Kimpton Energy Solutions – HVAC and Renewables Contractors

Kimpton Acoustics – Design and manufacture of Acoustic Engineering Products

Gateway Ticketing – The best ticketing system in the world – Marketing

Previous B2B Brands

Constellations – Experts in classroom refurbishment

Innes England – Brand development

Feefo – Brand development and ongoing SEO and marketing

Hattrick Marketing – Social media marketing and web development

Cartwright Communications – Social media marketing and web development

Public Sector

Derbyshire County Council – Rebrand

Nottingham City Council – Rebrand

Education

Worksop College – Values development

UCL – Small Business Growth Mentor and Social Media Programme Leader

University of Nottingham Students’ Union – Rebrand

Confetti – Rebrand and ongoing marketing support

De Montfort University – Rebrand

United World College of the Atlantic – Rebrand

Contact

If you want to get in touch, you can try the following ways:

e-mail me by clicking here

www.twitter.com/johnlyle

Or find me on Linkedin here

To contact me in other ways:

John Lyle/Effective Marketing and SEO that works

+44 (0) 151 542 5069

dba_GOLD
DBA Gold winner, 2009 for the branding and launch of BeWILDerwood

 

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6 thoughts on “About Me

  1. Congratulations Johnny!
    This is a great website.
    It is always interesting to read your blog and I get the sense of reflected glory knowing we are related, haha!
    Hope you are all well.
    Bill.

  2. Hello,
    Regarding johnnylyle.co.uk
    I am emailing to see if you have any advertising opportunities currently. I am looking to promote a car insurance comparison site that is about to relaunch next month. If you could send me details of of any text link placements you can offer along with pricing information, I can make an immediate decision and pay by Paypal today. Ideally we would be looking for a link within a sentence of text, placed on your homepage only.

    Thanks,
    Stuart

  3. Stumbled on your site whilst following a trail. One of my forebears (William Hooper) was involved with Hooper Struve and I’m trying to find out who wrote the rubbish on the back of the Hooper’s brands currently being marketed by Global Brands. Are you saying you have papers relating to the early company business or to the recipes?
    Regards etc
    John Hooper

  4. Hi. I am following a similar trail, but for different reasons. I am collating the known history of the Royal (German) Spa in Brighton and am having trouble finding information on the Hooper Struve years , despite it being within local living memory. In the main I would like to get hold of any Hooper Struve livery to decorate a lemonade stand at the summer fair of the nursery school that stands on the site (40th anniversary this year!). Can either of you help me?

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