Vines – Maybe not just for the funny things in life

Vines aren't just for fun they could be for education too
Vines aren’t just for fun they could be for education too

My colleague from Notts TV Hollie Brookes sent this over to me and whilst on the surface there are no real surprises – young people prefer Vines and dominate the user stats, it does start to show that there’s an indication of more significant changes ahead.

There are a few key points in this for me.

1. It’s not just a great way for marketeers to target teens, it’s also indicative of their falling attention spans and that means we need to consider where else this impacts.

For example, does this imply that the education system needs to  consider a move towards teaching through very short video clips?

2. Does it mean that there is a general move away from long copy text? I know from my own stats on here that if I write more than 200 words, the readership drops off very quickly.

3. But look at the opportunities it presents too. The big one for me, is the question as to whether Vines could become the new mnemonics as a potential way to teach? Could the looping, repetitive nature of Vines be a great way to reinforce simple messages?

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The launch of Notts TV

Notts TV Blue Duck

Today’s the day. Months of hard work, planning and prepping. Blue Ducks all over Nottingham and Nottinghamshire. Everyone clamouring to own one and be seen with the symbol of a whole new era in TV broadcasting. Millions of people reached and hours of TV produced and in the bag.

So, retune your TV’s to make sure you can see Freeview Channel Eight, sit back and enjoy the ride from 16.00 today.

It’s going to be astonishing and show what our city and the enormous bank of talent that choose to live and work here can achieve when we all work together.