Paul Bennett – Ideo – 20 minutes to change your thinking

Updated finally but well worth a watch. People, Authenticity, Service, Simplicity is the Essential make up for any brand

Johnny Lyle's new brand thinking

This is a guy called Paul Bennett speaking at the Economist Conference and it as changed (again) the way I look at things.

His four words:





Can be applied to any business in any field. If you get them right, you can create a clearly differentiated successful business and a successful brand.

Stick with it as he does come across as a bit superior and has one of those funny mid Atlantic accents. There are a few more killer points that come across to me too.

1. Play well with others. We will achieve more by working as a collective and working together.

2. Be transparent and listen to feedback. If you have things to hide, customers will see it and tell others.

3. Look for people with passion behind the eyes.

Just brilliant simple stuff. There must be a part two as it does end…

View original post 18 more words

2 thoughts on “Paul Bennett – Ideo – 20 minutes to change your thinking

  1. Hi John,

    Nice post, interesting guy, LOVE IDEO.

    I know you like good books about branding and I’ve just read one that I think should be a contender for your top 10. Killing Giants by Stephen Denny

    Unusually for an American, he’s speaking is understated and down to earth whilst still making very good creative sense.

    Hope you agree.

    Thanks in advance and kind regards,


    Patrick Chapman Marketing Director

    Best Trade Advertising 2004, 2005, 2006 and 2011 Award Winners Best Consumer Advertising 2010 Merited 2009

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