Great brands still focus on quality

Mephisto refurbishment from
Mephisto refurbishment from

Back in September 2010 I was predicting that with the recession being in full grip, it would change the way we behave. I believed that We would make do and mend more. Buy fewer better things and repair them. I got a few of my other predictions quite wrong in that I said we would get bored of electronics and that hasn’t happened.

But at almost exactly that time, I splashed out an a very expensive but massively comfortable pair of Mephisto shoes. (it is a sign of age I guess). And after nearly 2.5 years of wearing them to death and walking well over 2,500 miles in them they began to look a little tired.

But you know a brand is solid and their product is of exceptionally high quality when they are confident enough to completely refurbish them for about half the price of a new pair. New sole, all new stitching, new insoles, new laces. The lot.

Anyway, I got them back this week. Geoff at rang me to tell me they were ready and in his lovely understated way told me he thought i’d be pleased with the results.

Well, they are perfect. I swear you wouldn’t be able to tell they weren’t brand new.

Mephisto isn’t a brand I knew before I bought them and they do look a bit like lecturers shoes, but any brand that has this much faith in its quality has to be good.

There are still an enormous amount of good businesses going to the wall by chasing prices to the bottom. This is a sure fire road to failure. Quality lasts and quality brands last too.

Right, I’m off for a walk.

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