I love this ad. Not because it is expensively produced, glossy or particularly clever, but because it is so simple and made me smile. The end line backs it up perfectly and for a brand to deliver values that are achievable (the feeling, not the log rolling) is a god place to be. What they are claiming is that this product won’t change your world completely, but it will make you feel a little bit better.
I’m off to buy some now and then look for some logs to dance around on.
Johnny Lyle's new brand thinking 