
I love the irony of this.
KFC in the US are vowing to help Juvenile Diabetes Research Foundation (JDRF) by donating a full dollar to the charity when someone buys one of their $2.99 half-gallon drinks.
Wow, that’s really generous isn’t it? A third of the sale price goes to charity.
But there’s a problem.
Each of these half-gallon drinks contains over 800 calories. Calories as we know, are a major contributor to obesity in any age group and in children in the US it’s a real and growing problem.
Brands like to hang out with other brands as there is generally a values overlay. Both do well from each other. But to try and link to a health related charity with a drink that contains 56 spoonfuls of sugar has to be one of the most crass attempts at buying grace for the brand.
If I ran the JRDF Charity, I would tell KFC to stick it and milk the hell out of the PR opportunity it created.
Thanks to Death and Taxes for the image.
What next?
Philip Morris to donate 10p to Lung Cancer charities for every Marlboro smoked!
I think Diageo will be paying for pregnant women to understand the dangers of alcohol in pregnancy
http://www.bbc.co.uk/news/mobile/health-13740639
Maybe over a nice glass of Guinness (which is obviously good for you) and a Bailey’s chaser.