A while ago I laughed at O2 for trying to get down wiv da kids and getting it horribly wrong. What they did was try to speak in the voice of their audience rather than in the voice of their brand .
Norton, on the other hand have stuck to their script and still intervened with one of their customers. This is a far cleverer way of handling it and shows a great choice of strategy for social media. Nice one Norton.
It may be a small straw poll but I have heard of two more professional services firms who have switched all of their phones to the rather excellent iPhone platform.
We did it ourselves last year with a great deal from 02 who gave us seven of them free as part of our contract – which in truth is not that massive at around £200 per month. I had a Backberry Pearl for a few weeks on demo but hated it.
The other is a specialist law firm who have had 30+ iPhone handsets too.
Now I haven’t heard of anyone switching lock stock and barrel to Blackberry. Have you? But I did buy one for my daughter for her birthday as her and all her mates have them and love the instant messaging function. (like Apple’s ‘face time’ in text – but actually usable)
So for me, this means that the markets are diverging. Blackberry is going after the PAYG market and Apple are trying to own the corporate market. As an app developer, this makes life much easier as you are only working on one platform, but it will push Apple into an almost monopolistic position in supplying this market.
Good. iPhone is just better, and better should win shouldn’t it.