And Nokia haven’t missed the chance to take the michael either. have a look at their helpful site here.
It’s the first real test for Apple since the early accusations of screens that were too easy to scratch on the original iPhone in 2007. How they handle it will be a good barometer for the future of the brand. You can only really tell the power of a brand when things go wrong. If their products are genuinely NOT as good as people believe, slowly but surely the brand values will be undermined and the brand begins to wane.
Somehow though I don’t think this will happen.
And I still want one.
Johnny Lyle's new brand thinking 