Puma reinvents the shoebox – well sort of

Puma reinvents the shoebox, with another box

Well sort of. Click on the above to link through the video as it wont let me embed it here.

This great little video shows the length that Puma have gone to in order to completely rid themselves of the wasteful box for shipping the range of cool shoes. But having gone through a 21 month consultation process, they have radically reinvented something they are calling a bag, but still looks remarkably err, Box like.

Its saved them lots of litres of water in production, 65% in cardboard use and lots of MegaJoules in energy, but I can’t help feeling that whilst it is a big step forward, it isn’t really big enough to be that significant.

Yes, its smaller and it looks pretty good, but they have tried everything to come to the conclusion that a sort of box is still the best method by which to ship shoes.

What it is a brilliant example of however is reinforcement that good/great design and good environmental practice for any business in any sector pays for itself.

Whether they have moved away from a conventional box or not, they have saved a fortune in production costs – that you can guarantee will not be passed on in lower prices. That for me makes it, with some reservations, a good job well done by the teams involved.

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