Welcome back Woolworths

I was searching the web this morning and saw a Google Adword for Woolworths.

I did hear that they were back, but click here for proof.

http://www.woolworths.co.uk

By reading over their blog, it seems like they are being sensible and trying to correct the mistakes that took them down in the first place. They talk about defining a range designed for their web shopping format and even seeing if they can make Pick and Mix work on the Web.

If they can take the best of the Woolworths brand values and build on them, they may have a chance of building a new business with the old name.

Its a shame they missed out on all the Easter Egg sales for 2009 as in a business article on radio four yesterday it was said that the reason Tesco and Sainsbury are selling so many cheap Easter Eggs at present, is that they bought them all from Wooolies administrators. I guess that is our gain?

Whilst Woolies was always far from perfect, it will be interesting to see if the new owners can do a ‘Skoda’ with it and turn it from 70’s joke into a sharp responsive retailer that would have allowed them to survive in the first place.

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