I don’t want to appear like a freaky TV pricing groupie, but I got an email this morning from Best Buy. The US phenomenon that was going to take our market by storm when they opened in Lakeside shoppping Centre.

Forgive me for being underwhelmed, but like the sad act I can be at times, I price checked them against my usual suspects Dixons and John Lewis. And guess what?

They’re really a worst buy. It’s £319.99 at ‘best Buy’ with a normal warranty.

It’s far cheaper at Dixons at only £274.72

And an excellent value £296 with a not quite free five year guarantee at John Lewis.

We are now working in an almost perfect market, where all the buyers have all the information and the lowest price wins all the business. For me that means you choose whether it is worth an extra £22 for a four year extended warranty (it clearly is here!) with John Lewis.

Best Buy? Brand values that deliver what they promise?

You judge for yourself.

Updated

Now, i’m not going to suddenly claim to be the people’s champion, but I did notice a rather large spike in my traffic to the site yesterday and, guess what? Best Buy have reduced the price of the Samsung LE32C450 32″ LCD HD Ready TV to  a more reasonable £278.99. A reduction of £41 or in percentages, 12.8%. Is that the power of bloggers like us who Andrew Marr likes so little, or is it a pure coincidence. Again, you be the judge.