This is a sweet little video that is in fact quite scary. A small child that is so used to the moving media that an iPad presents, that they are completely stumped when they are presented with a magazine and it’s contents.
It’s probably quite worrying to the owners of the print based media businesses how irrelevant their media is to younger audiences, who consume more through video than through print or conventional reading (sadly).
But Blippar may have an answer, as they are linking the two. It’s early days yet, but i’m quite hopeful about the way this augmented reality technology is going and the opportunities it offer for brands.