Malcolm Gladwell – Outliers – Book review

Maybe I’m biased because I saw Malcolm Gladwell deliver some of this book at a presentation in London earlier in the year, but I have to say that this is one of the most enjoyable ‘business’ style books I have ever read.

It’s not just because he writes so beautifully using descriptions that make you double take and look at the way he has described difficult concepts in such simple terms, but because he makes sense of the many seemingly random subjects he covers.

Has it got any direct relevance to branding? Well probably not, but it does teach you an awful lot.

It’s not the big things that matter, it’s always the series of little things that add up to make one huge success or one huge mistake. In effect, you make your own luck, as long as you know which bits to manage.

Success isn’t an accident (even if it looks like it may be), it’s always about a series of small things happening in the right way at the right time, that sometimes you can only see by looking back at them. I’m not much of a rear view advocate, but in this case, by looking back, you learn a hell of a lot about how to behave when you’re going forward.

If you want to read some more of his musing, then have a look at his site here, or alternatively if you want to hop straight in and buy the book – which I absolutely recommend – then you can buy it from Amazon here.

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