It’s one of those areas that you maybe don’t notice there is branding even going on, but the Royal Mail have been quietly doing it for years and there have been many beautiful examples ranging from the current UK theme of Plants (Action for Species) right through to Victoria Cross winners back in 2006. All have real design integrity, because you have to work so hard to design something that beautiful in such a small space and still get the salient information across.
In the US now you can even get Simpsons stamps to celebrate their 20 year run. It was selected as a subject from over 50,000 suggested themes. They are officially sanctioned stamps launched by the USPS and they even ran a vote so that people could select their favourite.
Its hard to deny that we all write fewer letters than we used to, but integrating brands into postage stamps could be a lovely way to get kids interested again. If there were Everton FC stamps, my son would find excuses to write to people. 90210 (didn’t this used to be Beverley Hills 90210 – before it got rebranded?) stamps would get my daughters pen up off her desk and into her hand.
Perhaps we should have Bob the Builder ones, that are subsidized by the brand owner to get kids writing, or maybe even the best postage stamps in the world by Carlsberg, or even McStamps by you know who?
Just a thought, but it does seem a good way to raise revenue for the Royal Mail AND engage with new audiences.
Letters, Just do it.