Here comes reality – augmented reality

if this isn’t the future of how we look for and buy houses, I’m a Dutchman. Oh, this is a Dutch company, but with great technology and one that is sure to translate somehow into our augmented reality future.

The key question for a branding agency and one that we should all be considering is how do we make our brands not only look good, but feel good (and on brand) in this augmented reality environment?

And then to prove it’s going to be as much about meeting and engaging with others, here’s even more proof from the people at Layar.