Here comes reality – augmented reality

if this isn’t the future of how we look for and buy houses, I’m a Dutchman. Oh, this is a Dutch company, but with great technology and one that is sure to translate somehow into our augmented reality future.

The key question for a branding agency and one that we should all be considering is how do we make our brands not only look good, but feel good (and on brand) in this augmented reality environment?

And then to prove it’s going to be as much about meeting and engaging with others, here’s even more proof from the people at Layar.

Advertisements

One thought on “Here comes reality – augmented reality

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s