The cleverest ‘simple’ TV ad ever made?

I am totally captivated by this ad for Johnnie Walker. It looks so massively simple and yet has a huge production team behind it. Robert Carlyle is an amazing brand spokesman who hits every cue, every line and every nuance perfectly.

I’ve always admired the work of BBH (And we have one of their ex copywriters working at Purple Circle!) but this has to be up there with one of the best pieces of advertising I have ever seen.

Thanks to Tony Long at Cultural Exception for showing me this ad on the front of his site.