ITV’s new TV series Identity

Anyone see that programme on ITV last night called ‘Identity’ about a crack unit working to solve identity theft related crime? I did.

Anyone going to be watching it again next week?

No me either.

Here’s the promo clip.

What a load of old derivative nonsense. It just proves to me that ITV haven’t got an original thought in their head as they have copied BBC’s Spooks so completely that they even took Keeley Hawes to star in it. But she’s a bit more stupid in this, oh and more obviously sexually suggestive with the interesting male lead (Aiden Gillen).

Scenes with all four people with their back to each other so they could face the camera as a unit. Casual conversations over the office partitions, a really bright and nosey computer geek, troubled Irish hero with a past – is he a loose cannon that could go off anytime? All stupid, stupid, stupid.

ITV has struggled for advertising revenue over recent years so they have tried more and more lowbrow programming to drive mass markets to their screens. But who with a brain will come back and watch this. I’m sure it may appeal to some, but not to me.

I don’t think I am that unusual in wanting to be entertained, interested and not massively patronised by the stupidity of the programme I am enduring.

This is ITV’s brand values gone all wrong. As I read in an old Peter Mayle book earlier, it’s the bland leading the bland!  If they turn out rubbish like this week in week out, they’ll lose the rest of their audience.

Oh, and Keeley. Can you name ONE person who’s career has blossomed by moving to ITV? Again, no me either.

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