Brand experience by Disney

Selena Gomez and Mickey Mouse hugging
Selena Gomez and Mickey Mouse hugging and creating a memorable brand experience

As i’ve said before, brand experience is about caring enough to control the tiniest details of your brand and how it is perceived by your customers.

Well, I heard a Disney detail that I loved recently, which you may not have noticed before and it’s perfect and tiny. If  as an adult or child you hug Mickey Mouse, he will not let the hug go before you do. Think about it. It’s really clever. If a child gets the perception that Mickey needs to move on, they would be devastated. Mickey would then become a character, or worse still, someone doing a job and not their friend. They need Mickey to be seen as a friend for as long as possible and caring about the hug, could be enough to keep it going for longer.

There was another great detail I heard too, which was that if someone shouted ‘Andy’s coming’ near any of the Toy Story Characters they would throw themselves on the ground and play dead. This would have been massively open to abuse but perfect. Sadly it’s been debunked as a myth.

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