Now I know i’m clearly not the first to see this video in that 12 million people have been there before me, but my good friend Patrick Chapman pointed this out to me and it is a seriously clever viral.
Monster Energy is a fizzy drink, that is squarely aimed at teenage boys. This video uses a Ford Fiesta – admittedly suped up to 650bhp that is being driven brilliantly around a deserted track. This is a car that is achievable and almost desirable by teenage lads.
Every other frame has the logo on it. and it’s living the brand in implying energy, outrageously energetic behaviour and pushing the boundaries of what’s acceptable.
Clever stuff Monster Energy brand people.