I’ve just finished this brilliant book about branding and ideas. As my real name is Johnny anyway, I only bought it because the title caught my eye. Its not new and in many ways, its not that original, its just very simple back to basics stuff.
Its full of really strong and simple ideas to consider when you are looking at any form of branding or rebranding project.
Did you know for example that Bill Schley states that people only buy ANYTHING for one (or more) of eight reasons?
So what are they?