The Daily Mirror had a great front cover article yesterday with david Cameron relaxing on a Cornish beach on his holiday. More interesting to me was the headline on the paper he was reading however.
It was from the Plymouth Herald where they are having a go about an £1/2 million rebrand of the new council logo.
You can read the full article by clicking here
It’s not that different to the coverage we got when we did the brand for Nottingham.
Have a look at the case study by clicking here
There are loads of lessons they could have learned in launching this as it seems far too many of this type of branding project is done with too high a profile and with very odd agendas!
We did a review recently with the Nottingham Evening Post and they got a bit more positive after a few years allowing the design to bed itself in!
Johnny Lyle's new brand thinking 